Made Card Fairway Home Mortgage Partnership

Today, Made Card launched the first credit card for homeowners, while announcing a partnership with Fairway Home Mortgage, one of the largest retail mortgage originators in the U.S.. Alongside the launch, Made Card shared they raised $8MM+ in seed funding from Jump Capital, Village Global, Recharge Capital, and Soma Capital and other investors.

The Made Essential Visa® Signature Preferred Card, issued by Lead Bank, is the first rewards credit card built specifically for homeowners and the real costs of homeownership. Made Card is redefining how homeowners manage, pay for, and benefit from the largest financial commitment in their lives. Today traditional rewards programs have historically centered on travel, dining, and corporate spending, overlooking the expenses that dominate household budgets. These milestones position Made Card to build a financial ecosystem around mortgage payments, home maintenance, everyday essentials, and the full lifecycle of homeownership.

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A Rewards Ecosystem Built Around the Home

Unlike travel-focused or corporate rewards programs, Made Card aligns incentives with what matters most to homeowners who will earn:

• 3X points on everyday essentials like gas, groceries, utilities, and streaming services
• 2X points on home improvement, maintenance, and furniture
• 1X points on all other spend, including mortgage payments up to total monthly card spend

Combined with premium protections, twice-annual preventative HVAC visits, and a homeownership-focused rewards marketplace, the Made Essential card delivers value legacy programs have never offered.

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A Platform for Smarter Home Management

The Made mobile app adds tools homeowners have never had in one place:

• AI-enabled home journaling
• Maintenance and project organization
• Digital concierge support tailored to homeownership needs

This creates a personalized, intelligent experience designed around owning, maintaining, and improving a home.

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Partnerships That Reduce Real Costs

The Fairway partnership allows borrowers to redeem Made Card points toward lower closing costs on future refinances or home purchases, reducing a significant financial barrier in today’s market. Fairway will begin offering the card through select loan officers and branches, with a nationwide rollout planned for January 2026.

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Investor Appeal and Market Opportunity

Investors see Made Card as the start of a category-defining platform. Homeownership expenses—mortgages, maintenance, repairs, utilities, upgrades, warranties, and insurance—represent the majority of household spending yet have never been connected, rewarded, or managed in a unified way.

Made Card benefits both homeowners and home partners. Homeowners earn rewards on expenses that previously generated none, with ways to convert points into future savings. Home partners and mortgage partners gain a powerful engagement and retention tool that maintains customer connections long after closing. This creates a strong growth flywheel and sets the framework for a holistic homeownership platform.

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A Team Built for the Challenge

Made Card’s founding team consists of Ashin Shah (CEO), Christophe Van (President), and Alex Song (Co-Founder/Board Member). Securing a nationwide partnership with Fairway at this seed stage reflects industry confidence in their vision and lays a strong foundation for the journey ahead.

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Apply Today

The Made Essential Visa® Signature Preferred Card is now open for applications at www.madecard.com

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